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US Digital Media Consumption in 2022: Key Health Communication and Marketing Takeaways

7/3/2022

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Digital media consumption changed during the COVID-19 pandemic. The average daily time spent with digital media in the U.S. is expected to increase in 2022.​
In 2021, the average American:
  • Used social media
  • Had an average of 4 video streaming subscriptions
  • Were frequent or occasional gamers
  • Had a paid TV subscription
  • Used paid or free, ad-supported music streaming services
  • Spent 7 hours daily using the internet
  • Spent 2 hours and 14 minutes daily using social media platforms 
  • Spent 4 hours and 49 minutes daily watching digital video/TV content
  • Spent 1 hour and 30 minutes daily gaming
[Sources: Statista, Deloitte Insights, Statista]

How can public health professionals, organizations, brands, and businesses reach their target audiences with digital marketing in 2022 and beyond? ​
The Let’s Talk Public Health Digital Media Trends for #HealthComm report shares the latest statistics and insights on digital media consumption in the U.S., and relevant considerations for public health communication and marketing.
Access the report
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