US Digital Media Consumption in 2022: Key Health Communication and Marketing Takeaways

Digital media consumption changed during the COVID-19 pandemic. The average daily time spent with digital media in the U.S. is expected to increase in 2022.​

In 2021, the average American:

• Used social media
• Had an average of 4 video streaming subscriptions
• Were frequent or occasional gamers
• Had a paid TV subscription

• Used paid or free, ad-supported music streaming services
• Spent 7 hours daily using the internet
• Spent 2 hours and 14 minutes daily using social media platforms 
• Spent 4 hours and 49 minutes daily watching digital video/TV content
• Spent 1 hour and 30 minutes daily gaming

[Sources: Statista, Deloitte Insights, Statista]

How can public health professionals, organizations, brands, and businesses reach their target audiences with digital marketing in 2022 and beyond? ​

The Let’s Talk Public Health Digital Media Trends for #HealthComm report shares the latest statistics and insights on digital media consumption in the U.S., and relevant considerations for public health communication and marketing.

Access the report