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Blog

Infotainment in Health Communication: Benefits, Drawbacks, and Importance

8/16/2024

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Infotainment in health communication: benefits, drawbacks, and importance. An image grid shows a video game player, a podcaster, someone streaming an online video, a social media influencer filming a video, a person scrolling on Instagram, an artist illustrating a graphic novel, and a cameraman filming outdoors.
New media has led to the rise of infotainment use in our media delivery landscape. Infotainment (also known as entertainment education or edutainment) refers to media content that uses entertainment methods to spread information. Its purpose is to educate audiences on a variety of topics in an enjoyable form that is more engaging than traditional instructional methods. Information is presented to audiences in a way that is easy to understand through storytelling, humor, visuals, and dramatic methods that maintain viewer interest. This style can be seen in television, documentaries, video games, podcasts, online videos, social media, graphic novels, and other various media.

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Smithsonian’s FUTURES Exhibit: Let’s talk public health this way!

12/10/2023

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Let’s Talk Public Health This Way: Smithsonian AIB FUTURES Exhibit
​In this edition of "Let’s Talk Public Health This Way," we delve into the Welcome to the Futures exhibit at the Smithsonian Arts + Industries Building in Washington, DC. While not explicitly focused on public health, this exhibition serves as a compelling example of how health communication can transcend traditional boundaries.

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Smithsonian’s Outbreak Exhibit: Let’s talk public health this way!

2/24/2023

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“An outbreak anywhere is a threat everywhere.
Part of health communication is working with unexpected, non-traditional partners to share health messages in innovative and engaging ways. The “Outbreak: Epidemics in a Connected World” exhibit at the Smithsonian National Museum of Natural History is just that. This novel exhibit communicates about infectious disease outbreaks to the public using interactive multimedia and gamification.

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The Disaster Diaries of Rhyane Jane -- Edutainment for Emergency Preparedness

9/16/2019

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What is The Disaster Diaries of Rhyane Jane?

It’s the first media production of Let’s Talk Public Health, and we’re absolutely and completely excited about it. The Disaster Diaries of Rhyane Jane (DDRJ) is an edutainment web series that includes:
  • A serial fiction podcast about a girl, Rhyane Jane or RJ, who survives a mega-tsunami and has to fend for herself until help arrives. With each episode, you are hearing an entry in RJ's journal as she chronicles her survival and recovery in a disaster zone. 
  • ​A blog with posts discussing:
    • Items in RJ's emergency kit, how to acquire and store them, and how they may be useful in an emergency or disaster situation;
    • Prep tips for emergency and disaster preparedness; and
    • The science and facts behind the series.

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Edutainment Edition - Women's Stroke Awareness in FOX's 9-1-1

5/19/2018

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Image background via YouTube
FOX's 9-1-1 is a procedural drama series that follows the lives of police officers, firefighters, paramedics, dispatchers and other first responders in Los Angeles. Given that the show covers medical and other emergencies, there are several edutaining moments in each episode. For Stroke Awareness Month, we're highlighting this clip. 

When first responders arrive on the scene of a domestic dispute, they separate the husband and wife and assess the situation and injuries. They think this is a routine incident, until the husband brings something to their attention: His wife is not British.

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