What is The Disaster Diaries of Rhyane Jane?
It’s the first media production of Let’s Talk Public Health, and we’re absolutely and completely excited about it. The Disaster Diaries of Rhyane Jane (DDRJ) is an edutainment web series that includes:
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Why use animated GIFs?
Animated GIFs can be far more engaging than static images. CoSchedule reports that tweets with GIFs get 167% more click-throughs than tweets with static images, and according to Insight Pool, sharing a post with a GIF increased the engagement rate 20% for B2C brands. Social Media Today says tweets with GIFs generate 6X more engagement than tweets with basic text updates, and are 3X as likely to be retweeted than tweets with images.
O-N-E-L-E-S-S - Breaking Down the One Less HPV Vaccine Ad Campaign with Health Belief Model1/19/2018 
One Less HPV Vaccine Ad Campaign
In recognition of Cervical Cancer Awareness Month, let’s talk about HPV and the ad campaign that first introduced the HPV vaccine to the world.
CDC's Zombie Preparedness - A Great Example of Edutainment and Integrated Marketing Communications12/10/2017 
Preparedness 101: Zombie Apocalypse
This case study reviews the Centers for Disease Control and Prevention (CDC)'s Zombie Preparedness, an example of a national public health edutainment campaign.
What started off with a blog post in 2011, has turned into an ongoing campaign to engage Americans around the importance of public health preparedness. There are now posters, shirts, a graphic novella, attendance at zombie-themed races and comic book conventions, video contests and partnerships with zombie genre franchises and authors. |
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