US Digital Media Consumption in 2022: Key Health Communication and Marketing Takeaways
Digital media consumption changed during the COVID-19 pandemic. The average daily time spent with digital media in the U.S. is expected to increase in 2022.
Why do you need to optimize for voice search?
Because, voice assistants and other voice search-enabled mobile applications are available on most electronic devices, including smartphones, tablets, laptops, desktops, smart speakers, smart TVs, wearables and even cars. And by 2020, 30 to 50% of all searches will occur via voice.
Have you seen the commercials? Celebrities and influencers are using virtual reality devices to watch movies and play games.
There’s no escaping it. VR is the future.
What is virtual reality?
Virtual reality (VR) is an interactive, 3D computer-generated environment. Most commonly accessed via headsets and head-mounted displays, VR can provide users with an immersive 360° experience. Once users are in the virtual world, they are able to see everything around them, as if in the real world.
Why use animated GIFs?
Animated GIFs can be far more engaging than static images. CoSchedule reports that tweets with GIFs get 167% more click-throughs than tweets with static images, and according to Insight Pool, sharing a post with a GIF increased the engagement rate 20% for B2C brands. Social Media Today says tweets with GIFs generate 6X more engagement than tweets with basic text updates, and are 3X as likely to be retweeted than tweets with images.