Why do you need to optimize for voice search?
Because, voice assistants and other voice search-enabled mobile applications are available on most electronic devices, including smartphones, tablets, laptops, desktops, smart speakers, smart TVs, wearables and even cars. And by 2020, 30 to 50% of all searches will occur via voice.
Why use animated GIFs?
Animated GIFs can be far more engaging than static images. CoSchedule reports that tweets with GIFs get 167% more click-throughs than tweets with static images, and according to Insight Pool, sharing a post with a GIF increased the engagement rate 20% for B2C brands. Social Media Today says tweets with GIFs generate 6X more engagement than tweets with basic text updates, and are 3X as likely to be retweeted than tweets with images.