Why do you need to optimize for voice search?
Because, voice assistants and other voice search-enabled mobile applications are available on most electronic devices, including smartphones, tablets, laptops, desktops, smart speakers, smart TVs, wearables and even cars. And by 2020, 30 to 50% of all searches will occur via voice.
Welcome to LTPH This or That?, the blog series where we talk about public health marketing and communication messages and assets, when we think they work best and why.
In this edition of This or That?, we’re looking at animated GIFs, specifically those from the #FluTip series posted by @CDCFlu on Twitter. But, before we get into the nitty-gritty, let's check the performance of GIFs on Twitter and best practices for using them.