Cultural and linguistic competence in health communication is a must. Public health professionals must ensure that the health information, advice and guidance we provide recognizes and accounts for diversity in culture and language within target audiences. This is true when engaging with communities, cross-sector partners, and fellow professionals.
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 The Let’s Talk Public Health #HealthComm Toolbox provides free tools and resources for public health students, professionals, organizations, and brands to strategically plan and implement health communication.
 Welcome to Let’s Talk Public Health!
Phew — 2020 and 2021 have proven to be trying years for public health. Public health had a major publicity problem before the COVID-19 pandemic reared its head in December 2019. The general public had little interest in public health, and cross-sector leaders had limited understanding of public health. 
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Who is Gen Z?
According to Pew Research Center, Gen Z was born from 1997 to 2012, making them (in 2019) 7 to 22 years old. Gen Z makes up 23% of the U.S. population--that’s over 68 million Americans. Almost half (46%) of Gen Zers are racial/ethnic minorities (one in four are Hispanic), making this generation the most diverse yet.
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