Cultural and linguistic competence in health communication is a must. Public health professionals must ensure that the health information, advice and guidance we provide recognizes and accounts for diversity in culture and language within target audiences. This is true when engaging with communities, cross-sector partners, and fellow professionals.
Tailoring health messages, information and data to recognize and account for diversity in culture and language within target audiences can improve accessibility; enhance the quality, efficiency, and effectiveness of health communication; and increase the likelihood of positive behavior change and health outcomes.
Language is a key part of tailoring health messages, information, and data. Words matter. It’s important for public health professionals to intentionally assess the terms and phrases we use to ensure they avoid bias and stigmatization and promote equity, diversity, inclusion, cultural sensitivity, and respect.
These free tools and resources will help you in your efforts to address audiences inclusively, accurately, and respectfully:
Last updated: January 11, 2023
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