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Blog

The Complete List of Observances for Public Health Communication and Marketing: A Tool for Promoting Health Messages

3/18/2023

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Observances present a powerful tool for social marketing, health education, health promotion, and health marketing. Health awareness and action days, weeks, and months provide designated periods of time for helping to raise awareness of, mobilize resources for, and celebrate advancements in addressing important public health topics and issues.

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Generation Z: Who the Health Are They?

1/6/2020

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Who is Gen Z?

According to Pew Research Center, Gen Z was born from 1997 to 2012, making them (in 2019) 7 to 22 years old. Gen Z makes up 23% of the U.S. population--that’s over 68 million Americans. Almost half (46%) of Gen Zers are racial/ethnic minorities (one in four are Hispanic), making this generation the most diverse yet.

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How to Optimize Your Health Website for Voice Search

5/31/2019

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Why do you need to optimize for voice search?

​Because, voice assistants and other voice search-enabled mobile applications are available on most electronic devices, including smartphones, tablets, laptops, desktops, smart speakers, smart TVs, wearables and even cars. And by 2020, 30 to 50% of all searches will occur via voice.

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Using Virtual Reality for Health Communication

12/5/2018

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Have you seen the commercials? Celebrities and influencers are using virtual reality devices to watch movies and play games.

​There’s no escaping it. VR is the future.

What is virtual reality?

Virtual reality (VR) is an interactive, 3D computer-generated environment. Most commonly accessed via headsets and head-mounted displays, VR can provide users with an immersive 360° experience. Once users are in the virtual world, they are able to see everything around them, as if in the real world.

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