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  • About Us
  • What We Do
  • Work With Us
  • Productions
  • Library
    • Blog
    • #HealthComm Toolbox >
      • Health Communication Basics
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      • Advocacy in Health Communication
      • Storytelling for Health Communication
      • Tools for Creating Content for Health Communication
      • Best and Promising Practices for Health Communication
    • Digital Media Trends for #HealthComm

Blog

Using GIFs for Health Communication - CDC Flu Case Study

3/12/2018

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Picture

Why use animated GIFs?

Animated GIFs can be far more engaging than static images. CoSchedule reports that tweets with GIFs get 167% more click-throughs than tweets with static images, and according to Insight Pool, sharing a post with a GIF increased the engagement rate 20% for B2C brands. Social Media Today says tweets with GIFs generate 6X more engagement than tweets with basic text updates, and are 3X as likely to be retweeted than tweets with images.

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