How many health organizations do you follow on social media? Why do you follow them? Are they influencing you to make a change in behavior? If so, what are they doing to make you consider making a behavior change in your personal life?
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Observances present a powerful tool for social marketing, health education, health promotion, and health marketing. Health awareness and action days, weeks, and months provide designated periods of time for helping to raise awareness of, mobilize resources for, and celebrate advancements in addressing important public health topics and issues.
Why use animated GIFs?
Animated GIFs can be far more engaging than static images. CoSchedule reports that tweets with GIFs get 167% more click-throughs than tweets with static images, and according to Insight Pool, sharing a post with a GIF increased the engagement rate 20% for B2C brands. Social Media Today says tweets with GIFs generate 6X more engagement than tweets with basic text updates, and are 3X as likely to be retweeted than tweets with images.
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