Who is Gen Z?
According to Pew Research Center, Gen Z was born from 1997 to 2012, making them (in 2019) 7 to 22 years old. Gen Z makes up 23% of the U.S. population--that’s over 68 million Americans. Almost half (46%) of Gen Zers are racial/ethnic minorities (one in four are Hispanic), making this generation the most diverse yet.
Gen Z grew up during the age of mobile broadband and WiFi technology, mobile devices, mobile applications, and social media. While other generations (i.e., Baby Boomers, Gen X, and Millennials) had to adapt to these innovative technologies, platforms, and methods of accessing the internet, for Gen Z, these innovations were native. As such, Gen Z is accustomed to constant connectivity and the ability to access entertainment and information on-demand.
Gen Z grew up during the Great Recession of 2008, which has made them more financially conservative. Additionally, Gen Zers have been all too familiar with gun violence, making them the most likely generation to report experiencing poor mental health and seeking treatment and therapy.
Are you looking for examples of how others have used spoken word to discuss public health topics? We've got you covered.
If your brand were a poem, what would it say? What emotions would it invoke? I had this thought while reading poetry during my morning commute. I was--pun-intended--at the intersection of poetry and branding.
In recognition of Cervical Cancer Awareness Month, let’s talk about HPV and the ad campaign that first introduced the HPV vaccine to the world.