Identity-Based Messaging to Equity-Driven Messaging: A Call for Change in Health Communication7/11/2024 
In health communication, we’re taught about targeted messaging, a strategy to reach a specific target audience with relevant messaging who are believed to be at higher risk for a health condition or outcome. In public health, one prime example that comes to mind is targeted messaging towards the LGBTQIA+ community with PrEP.
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How many health organizations do you follow on social media? Why do you follow them? Are they influencing you to make a change in behavior? If so, what are they doing to make you consider making a behavior change in your personal life?
Public health professionals have excelled at raising awareness of critical health and social issues, but translating that awareness into concrete action and change is much more challenging. We want to help bridge this gap with the launch of the Let’s Talk Public Health Communication and Marketing Funnel.
Observances present a powerful tool for social marketing, health education, health promotion, and health marketing. Health awareness and action days, weeks, and months provide designated periods of time for helping to raise awareness of, mobilize resources for, and celebrate advancements in addressing important public health topics and issues.
What is The Disaster Diaries of Rhyane Jane?
It’s the first media production of Let’s Talk Public Health, and we’re absolutely and completely excited about it. The Disaster Diaries of Rhyane Jane (DDRJ) is an edutainment web series that includes:
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The views and opinions expressed by individual authors on this blog are their own and do not necessarily reflect the official policy or position of Let's Talk Public Health.
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