O-N-E-L-E-S-S - Breaking Down the One Less HPV Vaccine Ad Campaign with Health Belief Model1/19/2018 One Less HPV Vaccine Ad Campaign
In recognition of Cervical Cancer Awareness Month, let’s talk about HPV and the ad campaign that first introduced the HPV vaccine to the world.
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CDC's Zombie Preparedness - A Great Example of Edutainment and Integrated Marketing Communications12/10/2017 Preparedness 101: Zombie Apocalypse
This case study reviews the Centers for Disease Control and Prevention (CDC)'s Zombie Preparedness, an example of a national public health edutainment campaign.
What started off with a blog post in 2011, has turned into an ongoing campaign to engage Americans around the importance of public health preparedness. There are now posters, shirts, a graphic novella, attendance at zombie-themed races and comic book conventions, video contests and partnerships with zombie genre franchises and authors. |
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