Letter from the CEO - 9/1/2019

Welcome to Let's Talk Public Health!

It’s back-to-school time, and this month, we’re focusing on entertainment education (or edutainment).

How can we share health information and conduct health education in an environment where people are bombarded with 4,000 to 10,000 ads each day? How do we grasp their attention? How do we get people engaged in the conversation?

One idea: We entertain them. We meet them with messages in the shows and movies they are watching, the literature and content they are reading, and the podcasts and other audio to which they are listening. We do what corporations and commercial businesses have been doing for years: product placement.

• The product: our health messages.
• The place: popular culture and entertainment.

You following me? I'm talking about incorporating health messages and behaviors into the dialogue and plot lines of popular fictional stories about characters people are invested in or can easily get invested in.

How can we do this? Stay tuned. We've got some great content in store for you this month, including:

• An Edutainment Experiment: The Disaster Diaries of Rhyane Jane (before reading this post, listen to the first few episodes of the podcast here.)

Best,
Monique Thornton, MPH
​Founder, CEO