Public health is facing a huge trust problem. The very people we are supposed to be protecting don’t trust us. If they don’t trust us, then they won’t listen to us. Plain and simple.
What does this have to do with public health merchandise?
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Meet Me at the Intersection of Branding & Poetry - 12 Resources for Public Health Organizations3/21/2018 
If my health-related brand were a poem, what would it say? What emotions would it invoke? I had this thought while reading poetry during my morning commute. I was (pun-intended) at the intersection of poetry and branding.
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