CDC's Zombie Preparedness - A Great Example of Edutainment and Integrated Marketing Communications12/10/2017 
Preparedness 101: Zombie Apocalypse
This case study reviews the Centers for Disease Control and Prevention (CDC)'s Zombie Preparedness, an example of a national public health edutainment campaign.
What started off with a blog post in 2011, has turned into an ongoing campaign to engage Americans around the importance of public health preparedness. There are now posters, shirts, a graphic novella, attendance at zombie-themed races and comic book conventions, video contests and partnerships with zombie genre franchises and authors.
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