If your brand were a poem, what would it say? What emotions would it invoke? I had this thought while reading poetry during my morning commute. I was--pun-intended--at the intersection of poetry and branding.
Poetry and branding are linked. This isn't a new notion. Several brands, marketers, and agencies have published articles and posts discussing the same topic and providing great examples:
Though there are differences between poetry and branding, there are several similarities. Just as poets write lines and stanzas, marketers write positioning statements, taglines, and slogans. The form, the punctuation, the cadence, the word choice of poems are strategic. Both poets and marketers use calculated methods to produce their work, and that work is open to the interpretation of each member of their audience. Both poets and marketers use expressive and figurative language, symbolism, and literary and artistic tools. Both use visual and auditory elements in an attempt to invoke desired sentiment, thoughts, and other psycho-social associations.