Helping Public Health Professionals Drive Behavior Change: The Health Communication and Marketing Funnel

Public health professionals have excelled at raising awareness of critical health and social issues, but translating that awareness into concrete action and change is much more challenging. We want to help bridge this gap with the launch of Let’s Talk Public Health's Health Communication and Marketing Funnel.

The funnel maps the stages of behavior change (a commonly used theoretical framework for creating health communication, health promotion, and social marketing campaigns) with the traditional marketing funnel (a commonly used framework for creating commercial marketing campaigns) and provides insights into the types of information needed in your materials and messages to drive behavior change. ​

Public health professionals can use the funnel to understand:

• How commercial marketing aligns with public health communication and marketing
• What processes people use when trying to change their behavior
• What types of messages and materials engage those processes of change

ACCESS THE FUNNEL