Part of health communication is working with unexpected, non-traditional partners to share health messages in innovative and engaging ways. The “Outbreak: Epidemics in a Connected World” exhibit at the Smithsonian National Museum of Natural History is just that. This novel exhibit communicates about infectious disease outbreaks to the public using interactive multimedia and gamification.
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The digital space is evolving. That means that we, as public health communication professionals, need to evolve too. Keeping up with new developments and advances in technology will be key in maximizing our reach to our target audiences.