If your brand were a poem, what would it say? What emotions would it invoke? I had this thought while reading poetry during my morning commute. I was--pun-intended--at the intersection of poetry and branding.
Welcome to LTPH This or That?, the blog series where we talk about public health marketing and communication messages and assets, when we think they work best and why.
In this edition of This or That?, we’re looking at animated GIFs, specifically those from the #FluTip series posted by @CDCFlu on Twitter. But, before we get into the nitty-gritty, let's check the performance of GIFs on Twitter and best practices for using them.