O-N-E-L-E-S-S - Breaking Down the One Less HPV Vaccine Ad Campaign with Health Belief Model1/19/2018 
In recognition of Cervical Cancer Awareness Month, let’s talk about HPV and the ad campaign that first introduced the HPV vaccine to the world.
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This blog exists solely because the world of public health communication and marketing is vast and ever-changing. And I don't know about you, but sometimes I just need to get things on paper to make sense of it all. In a world where the digital/virtual space is becoming more and more seamless with reality and where technology continues to advance how we collect, process, use and share information, we have to do what we can to keep up with change. This blog is an attempt to keep pace, and to also build and explore new paths. I've been working as a public health professional for 5 years--mainly on federal health communication, social marketing, and product development projects--and in that short span, the communication landscape has shifted. With the introduction and expansion of different tech and tools, how do we best reach the people we'd like to reach? And how do we get our messages to stick? The goal with this site is to promote the exchange of ideas, experiences, observations, thoughts, findings, etc. I hope you visit often, not only to read, but to also share! Together, we can make sense of it all. Thanks for stopping by, and I hope you come back soon. Better yet, submit a blog post and become a contributor. We'd love to hear from you! Best, Monique Thornton, MPH |
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